Task management: Using the forms feature, you can create standard workflows customized to your SEO processes. It’s useful for SEO and digital marketing because it allows you to clearly set and manage strategies, goals, tasks, and expectations. Most modern PM platforms offer robust reporting features and dashboards, so you can generate and analyze data to improve efficiency. Useful for SEO, it’s also extremely helpful if you’re also running pay-per-click ads. An SEO PM software will give you at-a-glance information about where your budget and resources are going. This can also be used to generate accurate invoices for your clients. Whether you’re working solo or as part of a team, PM tools allow you to assign tasks and receive notifications about them, so you can more accurately work hours. From a bird’s eye view of all your campaigns to detailed information on how a specific keyword performs, SEO project management software allows you to create structured plans. Some of the essential functions a good project management platform provides for SEO professionals are: Why you ask?īecause it can uncomplicate your life and help you get more done in less time. If you’re still getting by without one, you should get one as soon as possible. If you’re already using a project management platform, you undoubtedly recognize the benefits it provides for busy digital marketers and web teams. Why SEO Professionals Need Project Management Tools
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